Our Vision

To be the preferred business partner in the hospitality and travel business in Saudi Arabia, our success will ensure exceeding our stakeholder’s interest and expectations.

  • We foresee an organization which aims to be positioned at the forefront of the hospitality industry, understanding its guests’ expectations and always exceeding expectation. We will always demonstrate our sincere care for our customers by anticipating their needs, offering attention to details, providing distinctive excellence and demonstrating warmth and concern.
  • We foresee a lean, responsive organization where decision makers at all levels are encouraged and opened to make positive changes. An organization that is committed and responsive to both its clients and stakeholders.
  • We foresee a multi-skilled workforce based on team players who have pride and are motivated to translate the organization’s vision into reality.
  • We foresee an organization where people are nurtured through continuous learning and skill improvement. Employers who are respected, listened to and encouraged to perform at their best.
  • We foresee a multinational workforce exposed to different cultures, challenges and modes of operations.
  • We foresee advanced user-friendly technology that creates increased value for our clients and enables improved personnel performance.


+966 12 664 1233


+966 12 665 2830



Al-Nakheel Center

Madinah Road

PO Box 13541 – Jeddah 21414