FHS (Riyadh)

On May 23^rd Elaf participated in the Future Hospitality Summit in Riyadh. Group CEO, Dr. Adel Ezzat, was in attendance to attend a panel discussion where he spoke on “The future of hospitality investment in Saudi Arabia.”

At the Summit Dr. Ezzat told leading news site Arab News about Elaf’s new hotel brand called Joudyan. “We will be launching Joudyan, our first outside Makkah and Madinah,” explained Dr. Ezzat. “We are a local brand, yet we have maintained international standards with local concepts, which is bringing to the visitors the real meaning of Saudi hospitality.”

Dr. Ezzat also spoke about plans for Elaf to expand across the GCC and the Middle East while also setting its eyes on the European market. Exciting times ahead!